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Gavin Tank

challenge

As a London based mortgage brokerage, Gavin Tank serves clients come from diverse backgrounds and have a variety of different financial needs. Gavin has extensive experience helping the busy entrepreneurs, investors, and professionals that simply don’t have time to arrange their own mortgages. Gavin wanted a website to appeal only to the top end of the mortgage market dealing with the most exclusive clients such as bankers and hedge fund managers and foreign investors relocating to London. It was essential that the website branding need to have a premium feel. They also wanted to use a content management system so that they could easily update their website in the future.

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Gavin Tank Portfolio Laptop

response

Extensive keyword research was carried out to discover premium keyword phrases that would be used in the content to target the required affluent target audience. At the same time, extensive conversion optimisation research was carried out to ensure that when visitors arrived on the website as many as possible would convert in to leads and newsletter signups. Usability testing was used to ensure that the design of the website would lead to the highest possible conversion rates with potential clients filling out the lead generation form. Clear call to actions were used throughout the website to maximise the number of conversions.

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Gavin Tank Ipad Portfolio

results

Gavin Tank’s website has launched successfully in a very competitive mortgage market place. By finding a niche to exploit focusing on cash rich, time poor city bankers, hedge fund managers and foreign investors Gavin Tank’s website communicates trust and experience that his target audience relies upon.

key deliverables

  • Competitor Analysis
  • Keyword Planning
  • Site Architecture
  • WordPress Development
  • Search-engine optimisation
  • Logo Design
  • Keyword Planning
  • Conversion Rate Optimisation

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Gavin Tank PIphone ortfolio
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Contact Details

CONTACT

 

0208 659 3669

07548 044 950

 info@creativejuice.london

 

LOCATION

 

1 Sekforde Street
Clerkenwell Green
London
EC1R 0BE

 

HOURS

 

Monday – Friday
9.00am – 5.30pm

Contact Form

    Speak To A Web Design Specialist Today - Get A Free Consultation.

    We Guarantee We Won't Share Your Information!


    Contact Details

    CONTACT

     

    0208 659 3669

    07548 044 950

     info@creativejuice.london

     

    LOCATION

     

    1 Sekforde Street
    Clerkenwell Green
    London
    EC1R 0BE

     

    HOURS

     

    Monday – Friday
    9.00am – 5.30pm

    Contact Form

      Speak To A Web Design Specialist Today - Get A Free Consultation.

      We Guarantee We Won't Share Your Information!


      Contact Details

      CONTACT

       

      0208 659 3669

      07548 044 950

       info@creativejuice.london

       

      LOCATION

       

      1 Sekforde Street
      Clerkenwell Green
      London
      EC1R 0BE

       

      HOURS

       

      Monday – Friday
      9.00am – 5.30pm

      Contact Form

        Speak To A Web Design Specialist Today - Get A Free Consultation.

        We Guarantee We Won't Share Your Information!